I pursued a degree in Law and was called to the Bar in 2022. 

These days, I work with startups, founders, and service providers looking to:

• Build a consistent online presence that speaks to the right audience

• Turn cold traffic into warm leads through high-converting funnels and automations

• Craft content strategies that don’t just “look nice” but actually move the business needle

From designing lead-generating landing pages and building email journeys, to auditing analytics and mapping the full customer journey, I bring strategy, creativity, and a solid understanding of what makes audiences click, scroll, and buy.

If you’re a growing brand that needs more than just pretty content, you want results, systems, and storytelling that works, then you’re in the right place.

Let’s build something powerful together.

About the Client

Survey & Ballot Systems (SBS) provides secure, compliant voting solutions for member-based organizations. Their clients include associations, cooperatives, and credit unions that rely on SBS for transparent and efficient elections.

The Challenge

Despite offering top-tier services, SBS’s digital presence didn’t fully showcase their expertise. Their website and social media lacked strategies to attract, engage, and convert potential clients effectively.

What I Did

I performed a full digital audit and developed actionable recommendations:

• Reviewed the website for usability, messaging, and lead capture

• Analyzed social media engagement and content relevance

• Evaluated current content strategy and SEO alignment

• Benchmarked against competitors

• Identified opportunities for growth and improved lead generation

Key Recommendations

• Website: Improve CTAs, simplify service messaging, enhance mobile experience

• SEO: Target niche keywords to attract the right audience

• Social Media: Post thought-leadership content, success stories, and interactive posts

• Lead Generation: Create downloadable guides or checklists to capture leads

Impact & Value

The audit gave SBS a clear roadmap to:

• Strengthen digital visibility

• Position themselves as an industry authority

• Attract and convert more qualified leads

Skills Highlighted

Digital Marketing Strategy | Website UX Audit | Social Media Analysis | SEO & Content Strategy | Lead Generation

About the Client

A B2B SaaS company providing web development services. They needed a structured email sequence to nurture leads, educate prospects, and drive conversions.

The Challenge

The client’s email campaigns were fragmented and lacked a clear sequence or personalization. As a result:

• Engagement was low

• Leads weren’t progressing through the sales funnel

• Conversion opportunities were missed

My Role

I designed a full email customer journey map to:

• Identify audience segments and pain points

• Map touchpoints from first contact to conversion

• Create personalized messaging and automated sequences

• Integrate lead magnets and CTAs for higher engagement

Approach & Deliverables

1. Lead Segmentation: Categorized prospects based on behavior, interests, and business needs

2. Journey Mapping: Designed step-by-step sequences (welcome emails, educational content, product demos, CTAs)

3. Content Strategy: Crafted email copy, subject lines, and lead magnet offers

4. Automation & Tools: Configured workflows in Mailchimp for seamless delivery and tracking

Results / Value

• Clear roadmap for lead nurturing

• Higher open and click-through rates 

• Efficient automation, saving time and improving conversions

Objective

The client wanted to attract startup founders by offering a free, value-packed eBook — “10 Website Mistakes Startups Make” — as a lead magnet.
The main goals were:

• Build an engaged email list of founders & entrepreneurs.

• Position the brand as an authority in startup web solutions.

• Drive sign-ups through a clean, persuasive landing page.

My Role

• Landing page layout design & copy structure.

• Creation of lead magnet eBook cover (aligned with brand style).

• Graphics & visual hierarchy for high clarity & appeal.

• Email form integration (ensuring smooth lead capture flow).

The Process

1. Research & Positioning – Studied competitors’ landing pages and lead magnets to identify what resonates with startup founders.

2. Copy Flow & UX – Structured persuasive copy highlighting pain points, solution benefits, and clear calls-to-action.

3. Visual Design – Used a clean, modern layout with high-contrast CTAs to draw attention to the sign-up form.

4. Integration – Connected the form with the client’s email marketing system for automated lead collection.

Results

• Designed a conversion-focused landing page ready for A/B testing.

• Created a professional, eye-catching eBook cover that boosted perceived value.

• Delivered a fully functional lead capture funnel for immediate use.

LinkedIn Growth & Audience Targeting for Don-Clem Technology

Objective:
Increase LinkedIn brand presence for Don-Clem Technology, drive qualified website traffic, and ensure audience demographics matched the company’s target market (startups, founders, and entrepreneurs in the UK & Ireland).

My Role:

• Optimized the LinkedIn company page. Updated banner, profile description, services section, and keywords for better search visibility.
• Created a content strategy tailored to the target audience’s interests.

• Managed consistent posting schedule and optimized content for engagement.

• Leveraged LinkedIn analytics to monitor performance and adjust strategy.

Results:

• Steady month-on-month growth in profile visibility and content impressions.

• Significant increase in website traffic directly from LinkedIn.

• Audience demographic aligned 90%+ with target market (by location, role, and industry).

Takeaway:
Through strategic content planning and audience targeting, LinkedIn became a consistent source of qualified traffic, reinforcing Don-Clem Technology’s positioning as a trusted partner for startups and entrepreneurs.

My Services

- Social Media Management & Content Strategy

- Email Marketing

- Landing Page Design 

- B2B Lead Generation & Prospect List Building 

Tools Proficiency

- Buffer                      - CapCut

- Hootsuite               - 

- MailChimp

- Canva 

- Social Blade 

 - Email ericaduware@gmail.com 

- Phone no +2349068897245